Bright By Text Partners With Local PBS Stations to Deliver Early Childhood Development Information to Parents via Text

Guest Contributor

This article was submitted by Bright By Text. Bright By Text is a partner to past Denver Foundation Community Grants Program grantee in the Education focus area, Vroom, who was funded to pilot the Bright By Text app in the Denver Metro Area 

Raising a child isn’t easy, but it doesn’t have to be hard. That’s the motto of Bright by Text, a free national texting service designed to make the most of everyday interactions between parent and child. After a successful 18-month pilot program, the Colorado-based nonprofit is expanding its partnership with local Public Broadcasting Stations (PBS) in an effort to reach more families across the country with their evidence-based content

The collaboration, which is supported in part by the Corporation for Public Broadcasting, will bring valuable information to parents and caregivers by text message, two to five times a week. Currently, 25 PBS stations across the country have chosen to adopt Bright by Text, adding their own messages about community resources tailored to their local audience.



Intended for parents and caregivers of children from prenatal to age five, Bright by Text is proven to build nurturing caregiver-child relationships and positively impact a child’s healthy development. Messages include tips, games and resources that target a child’s age and include evidence-based content on topics such as child development, literacy, health and safety and behavior. All content aims to boost the caregiver’s knowledge, confidence, and resilience and improve the physical, social-emotional, and cognitive development of children. 

Bright by Text works with organizations such as PBS Kids, Sesame Street in Communities, Vroom and Nurse-Family Partnership to integrate their expert, proven content into the messaging platform. In a recent study, researchers found that Bright by Text helps parents feel less overwhelmed, that they had higher levels of verbal interaction with their children, and that their children are more on-target or advanced in language development as a result of the service.

“Parents and caregivers are eager for information that will help them with the challenges of raising children, ensuring their child is prepared to succeed in school and in life,” said Jean McSpadden, President and CEO of Bright by Text. “This partnership with PBS, a top trusted brand in education media, will expand our reach tremendously and get helpful information into the hands of parents who need it.”

For more information about Bright by Text, visit brightbytext.org.




  • Education